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by Christopher Ryan : The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

ISBN : #074941233X | Date : 1994-05-30

Description :

PDF-2b80e | Presents a series of tested marketing strategies and radical new techniques that aim to allow companies to outpace their competitors. The text enables readers to choose marketing weapons best suited to their individual needs. Worksheets are used to plan and implement marketing campaigns…. The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success


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Strategic Advertising Management Larry Percy PDF D070b134a

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Strategic Advertising Management PDF




by Larry Percy : Strategic Advertising Management

ISBN : #0199274894 | Date : 2005-08-11

Description :

PDF-646a3 | The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective adver… Strategic Advertising Management


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The Business Planning Guide PDF




by David H. Bangs : The Business Planning Guide

ISBN : #079315409X | Date : 2002-06-15

Description :

PDF-655e8 | David H. “Andy” Bangs, Jr., is a longtime entrepreneur, founder of Upstart Publishing Company, bestselling author, and former banker. Calling himself “Writer, Sailor, Appreciator” (not necessarily in that order), Bangs’s genial insights on building businesses have made him one of the most sought-after experts on business planning. From his home base on the coast of New England, he has p… The Business Planning Guide


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Market Smarts Strategies Outflank Competition PDF A44cb3273

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Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy) PDF




by Allan J. Magrath : Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)

ISBN : #047161159X | Date : 1988-09-20

Description :

PDF-e86d2 | A practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets–key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marke… Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)


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[Pub.85YJh] Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy) PDF | by Allan J. Magrath


Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy) by by Allan J. Magrath

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Strategic Marketing Planning CIM Student PDF 6e4c7ea43

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Strategic Marketing Planning (CIM Student) PDF




by Colin Gilligan : Strategic Marketing Planning (CIM Student)

ISBN : #0750622466 | Date : 2003-07-29

Description :

PDF-ed482 | Strategic Marketing Planning concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone ove… Strategic Marketing Planning (CIM Student)


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Strategic Marketing Planning (CIM Student) by by Colin Gilligan

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Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement PDF




by M. Calogridis : Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

ISBN : #1349603856 | Date : 2014-01-14

Description :

PDF-5e6b7 | This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function…. Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement


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by C. Brymer : The Nature of Marketing: Marketing to the Swarm as well as the Herd

ISBN : #0230203361 | Date : 2008-11-14

Description :

PDF-0565e | The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community…. The Nature of Marketing: Marketing to the Swarm as well as the Herd


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Selling Professional Services Fortune Billion Dollar PDF 234a0809c

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Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and … (Marketing/Sales/Advertising & Promotion) PDF




by Gary S. Luefschuetz : Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and … (Marketing/Sales/Advertising & Promotion)

ISBN : #0071622829 | Date : 2010-02-10

Description :

PDF-dc04b | The secrets to grabbing your share of an $800 billion market! “A recommended read for anyone in line-management or businessdevelopment roles, whether selling to the Fortune 500 or public sector. The book imparts commonsense information presented in a way that is easy to relate to and is useable.” Lisa Daniels, Vice President, SAIC “A great play-by-play on how to enter and succeed in the p… Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and … (Marketing/Sales/Advertising & Promotion)


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Trendology Advantage Data Driven Real Time Marketing PDF 245afb7ac

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Trendology: Building an Advantage through Data-Driven Real-Time Marketing PDF




by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #134950243X | Date : 2014-11-11

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PDF-bb99f | In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe…. Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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Amazon Marketing Strategy Manfred Damsch PDF C9ebc47be

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Amazon Marketing Strategy PDF




by Manfred Damsch : Amazon Marketing Strategy

ISBN : #3640780698 | Date : 2010-12-23

Description :

PDF-f0697 | Research Paper (undergraduate) from the year 2008 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place … Amazon Marketing Strategy


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Amazon Marketing Strategy by by Manfred Damsch

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New Rules Sales Service Storytelling PDF 2a6ff09d3

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The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business PDF




by David Meerman Scott : The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

ISBN : #1118827856 | Date : 2014-09-02

Description :

PDF-6323e | Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time. … The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business


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International Marketing Entry Strategy Company PDF 1a0b919a4

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International marketing entry strategy for the Red//Green Company PDF




by Benjamin Bach : International marketing entry strategy for the Red//Green Company

ISBN : #363881095X | Date : 2007-10-01

Description :

PDF-13d72 | Essay from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 39 entries in the bibliography, language: English, abstract: Market analysis is an important instrument in assessing the attractiveness of a particular market, si… International marketing entry strategy for the Red//Green Company


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International marketing entry strategy for the Red//Green Company by by Benjamin Bach

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Strategic Internet Marketing Susan Dann PDF 68095e148

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Strategic Internet Marketing PDF




by Susan Dann : Strategic Internet Marketing

ISBN : #0471343005 | Date : 2001-08-20

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PDF-19c06 | … Strategic Internet Marketing


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Lead Generation Handbook Thought Prospects PDF B85545335

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Lead Generation Handbook: 63 Ways You Might Not Have Thought Of To Get More Prospects, More Quickly, At Less Cost PDF




by Robin Johnston : Lead Generation Handbook: 63 Ways You Might Not Have Thought Of To Get More Prospects, More Quickly, At Less Cost

ISBN : #0595387233 | Date : 2006-03-20

Description :

PDF-03496 | Whether you are the sole proprietor of a small professional services firm or a business development manager with a corporate giant, the chances are good that lead generation is at the top of your list of marketing priorities. For most businesses, getting new business is challenging and, executed poorly, can consume time and financial resources far more quickly than sales are able to sustain. And i… Lead Generation Handbook: 63 Ways You Might Not Have Thought Of To Get More Prospects, More Quickly, At Less Cost


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Grocers Rise Supermarket Chains PDF Efe894fef

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The Grocers: The Rise and Rise of the Supermarket Chains PDF




by Geoffrey Randall : The Grocers: The Rise and Rise of the Supermarket Chains

ISBN : #0749461047 | Date : 2011-02-15

Description :

PDF-526ed | The Grocers is an authoritative history and analysis of the British supermarket industry, completely updated in this new edition. It describes the fiercely competitive struggle between the major players and analyses the successes and failures of well-known brands. It tells the continuous story of Britain’s undoubted winner, Tesco, who is dominant in its home market and increasingly successful in i… The Grocers: The Rise and Rise of the Supermarket Chains


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[Pub.33aSu] The Grocers: The Rise and Rise of the Supermarket Chains PDF | by Geoffrey Randall


The Grocers: The Rise and Rise of the Supermarket Chains by by Geoffrey Randall

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